Purple, yellow and orange gradient stripes fading into a dark background

Project Details

Vanta Packaging

Close-up of a woman wearing a futuristic visor in blue and orange light

Client:

Vanta Financial

Service:

Brand Identity & Packaging Design

Client Tools:

Figma, Adobe Illustrator, Adobe Photoshop

Duration:

6 Weeks

01 - Project Overview

Following the success of its digital rebrand, Vanta asked us to bring the identity into the physical world. This packaging project covered welcome kits, payment cards, and printed materials for new members, translating Vanta’s bold digital personality into tangible products that feel premium, memorable, and consistent with the brand people already know from the app and website.

02 - Challenge

Vanta’s first physical touchpoints were designed quickly and felt disconnected from the digital brand. Cards, envelopes, and welcome materials used different colors, typefaces, and messaging, which weakened the experience for new customers. The team needed packaging that felt as polished as the product itself and could make a strong first impression the moment a member opened it.

The packaging also needed to be practical. Materials had to be cost-effective to produce at scale, easy to ship internationally, and compliant with financial regulations for printed information. At the same time, every piece needed to feel special enough that customers would want to keep it, share it, and talk about it, turning each delivery into a small brand moment.

Woman wearing a glossy futuristic helmet and visor

Woman in a pink fur-trimmed helmet and white jacket

03 - Solution

We developed a packaging system built on Vanta’s signature gradients and typography, adapted for print with carefully tested colors and finishes. Each welcome kit follows a clear unboxing sequence, from a bold outer sleeve to a personal message and the member’s card. We designed templates for every item, defined material and finish guidelines, and worked closely with suppliers to keep quality consistent while maintaining efficient production costs across all regions.

04 - Results

The new packaging gave Vanta a premium, cohesive unboxing experience that customers frequently share on social media. Members now recognize the brand instantly in both digital and physical spaces, and the reusable templates allow the team to produce new materials quickly. The project strengthened loyalty from day one and turned a simple delivery into a memorable brand touchpoint.