Project Details
Vanta
Client:
Vanta Financial
Service:
Brand Identity & Digital Experience
Client Tools:
Figma, Adobe Illustrator, After Effects
Duration:
8 Weeks
01 - Project Overview
Vanta is a fintech startup building a smarter way for people to manage, grow, and understand their money. The project focused on creating a brand identity and digital experience that could make a complex financial product feel simple, trustworthy, and modern, while giving Vanta a confident visual voice in a crowded market full of similar-looking competitors.
02 - Challenge
Vanta came to Lumixa with a complex financial product and a brand that didn’t reflect its ambition. Their existing identity felt generic and technical, making it hard for new users to understand what made the product different. Key features were buried behind dense language, and the visual system lacked the warmth needed to build trust with first-time investors.
Another challenge was balancing credibility with personality. As a financial brand, Vanta needed to feel secure and reliable, but it also wanted to connect with a younger audience that expects bold, expressive design. The identity had to work across the app, website, social campaigns, and investor materials without losing clarity or consistency at any touchpoint.
03 - Solution
We built a new identity around warm gradients, confident typography, and a clear visual hierarchy that turns complex financial ideas into simple, approachable stories. A flexible design system defined colors, components, and motion principles for the product and marketing site. We redesigned key onboarding flows to explain features step by step, and created a library of illustrations and animated moments that guide users and make every interaction feel human and reassuring.
04 - Results
The new Vanta brand launched with a stronger, more recognizable presence and a digital experience that users describe as clear and trustworthy. Onboarding completion improved significantly, and the marketing team can now create consistent campaigns quickly using the design system. Vanta finally has an identity that matches its ambition and supports its next stage of growth.