Project Details
Solace
Client:
Solace Wellness
Service:
Packaging & Campaign Design
Client Tools:
Figma, Adobe Illustrator, Cinema 4D
Duration:
6 Weeks
01 - Project Overview
Solace is a wellness brand helping people build calmer, healthier daily routines through simple products and guided content. This project combined packaging and campaign design to make the brand easier to understand and more intuitive to engage with, creating a cohesive system that connects physical products with the digital platform customers use every day.
02 - Challenge
Solace wanted to make its digital platform easier and more intuitive, but its packaging and campaigns were sending mixed messages. Product boxes, ads, and app screens all looked different, so customers struggled to connect the products they bought with the guided content available online. The brand felt scattered at a time when it needed to build trust and loyalty.
The new system also had to support rapid growth. Solace was expanding into new product categories and retail stores, each requiring unique packaging and seasonal campaigns. The design needed to be flexible enough for many variations while keeping a calm, premium feeling that customers associate with relaxation, balance, and self-care in every format and channel.
03 - Solution
We created a unified packaging system with a calm color palette, soft geometric shapes, and clear product labeling that guides customers from the shelf to the app. Each package includes a simple QR journey into personalized content. For campaigns, we designed modular layouts and 3D product visuals that adapt easily across print, digital ads, and social media, giving the team a consistent toolkit for every launch and seasonal promotion.
04 - Results
Solace now presents one clear, cohesive brand across products, campaigns, and its digital platform. Customers connect more easily with the app after purchase, increasing engagement and repeat orders. The modular system has already supported several new product launches, helping Solace grow quickly while keeping its calm, premium identity consistent everywhere it appears.