Project Details
Onda
Client:
Onda Hotels
Service:
Brand Identity & Web Design
Client Tools:
Figma, Framer, Adobe Photoshop
Duration:
8 Weeks
01 - Project Overview
Onda is a contemporary hospitality brand built around slow living, offering boutique stays in quiet coastal and countryside locations. This project covered brand identity and web design, creating an experience that captures Onda’s relaxed, thoughtful atmosphere and invites guests to imagine their stay long before they arrive at the front door.
02 - Challenge
Onda’s previous website looked like a standard hotel booking site, with crowded layouts and stock photography that failed to communicate the brand’s unique philosophy. Guests could book a room, but they couldn’t feel what made Onda special. The identity also lacked a clear visual language, making it difficult to stand out against larger hotel chains with bigger budgets.
The new experience needed to balance mood and function. Onda wanted a calm, editorial feeling that encourages guests to slow down, yet the booking journey still had to be fast and simple. The site also needed to support multiple locations, seasonal offers, and stories about local experiences while staying easy for a small team to update on their own.
03 - Solution
We designed a refined identity using soft neutral tones, elegant serif typography, and generous white space that reflects Onda’s slow-living philosophy. The website was built in Framer with an editorial layout, immersive full-screen photography, and gentle motion that guides visitors through each location. A simplified booking flow sits naturally within the experience, while a flexible CMS allows the team to add new stays, stories, and offers easily.
04 - Results
The new Onda brand and website capture the calm, intentional spirit of every stay. Direct bookings increased, guests spend more time exploring location stories, and the brand now stands out clearly from larger competitors. With an easy-to-manage CMS, the team can share new experiences quickly, keeping the website fresh and aligned with Onda’s values.