Purple, yellow and orange gradient stripes fading into a dark background

Project Details

Aster

Silhouette of a runner mid-stride against a deep blue background

Client:

Aster Labs

Service:

Brand Identity & Digital Experience

Client Tools:

Figma, Framer, Adobe Illustrator

Duration:

7 Weeks

01 - Project Overview

Aster is a technology company creating tools that help teams organize knowledge and make faster decisions. The goal of this project was to shape a digital experience that tells Aster’s story clearly, from information architecture to interactive product storytelling, so visitors could understand the product’s value within seconds and feel confident taking the next step.

02 - Challenge

Aster’s product was powerful, but its website struggled to explain it. Visitors faced long pages of features without a clear narrative, and many left before understanding how Aster could help their teams. The content structure was inconsistent, navigation was confusing, and the visual style did not reflect the clarity and focus that the product itself delivers to customers.

The team also needed a site that could grow with the product. New features were launching frequently, and every update required major design changes. Aster needed a scalable structure and a visual language that could support product demos, case studies, and documentation while staying fast, accessible, and easy for the marketing team to maintain without developer help.

Runner in a colourful bodysuit sprinting against a blue sky

Athlete in sunglasses sprinting on an indoor running track

03 - Solution

We started by restructuring the entire information architecture around the questions customers ask most. Each page now follows a clear story, moving from problem to solution to proof. We designed interactive product sections that demonstrate key features through motion and real interface moments, supported by a refined identity and component library. The site was built in Framer so the marketing team can publish updates and new pages independently.

04 - Results

The new Aster experience made the product easier to understand and much easier to explore. Visitors now spend more time on key pages, demo requests increased, and the sales team uses the interactive sections during calls. With a flexible system in place, Aster can launch new features and pages quickly while keeping the brand clear and consistent.